Project Overview

Sunrise Marketing needed a vibrant and modern web presence to reflect their creative energy and professionalism. The site had to serve as both a lead generator and a portfolio, striking a balance between bold aesthetics and smooth user experience. The bright gradient background and fun illustrations helped capture the agency’s upbeat tone and innovative approach.

Goals

• Build a fun, interactive brand-first website

• Highlight services in a visually engaging format

• Showcase past client work clearly and creatively

• Make calls-to-action (like “Sign Up” or “Learn More”) visually compelling and conversion-driven

• Ensure full responsiveness and cross-browser compatibility

Process

We started with moodboarding bold color palettes and illustration styles. The chosen direction was a sunrise-inspired gradient to reflect the brand name—warm, energizing, and visually captivating.

In Figma, wireframes and high-fidelity mockups were designed with a focus on storytelling. Each section tells a part of the brand’s story—from who they are, to what they offer, to the impact they’ve had.

The hero section features a modular vector scene showing teamwork and creation in action. Subtle scroll-triggered animations were added using Framer to create an engaging flow without overwhelming users.

Challenges

The biggest challenge was ensuring the bold gradient didn’t overpower the content. I carefully adjusted contrast levels and added overlays when needed to preserve readability.

Another challenge was condensing the company’s wide range of offerings into a digestible format while keeping the tone light and exciting.

Outcome

The final site is a colorful, inviting digital home for Sunrise Marketing. It perfectly balances energy and clarity, helping the agency stand out from competitors. The clean layout paired with vibrant visuals ensures visitors stay engaged, while well-placed CTAs drive conversions.

The client was thrilled with the result, especially how well the site captured the spirit of their brand and gave them a polished, professional online presence.